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Post Modernism

Analyze The Key Characteristics Of Postmodernism Jean Baudrillard developed the theory of postmodernism where he claims everything is a copy of copy and that there are no fixed truths or rules,  he differentiated reality from heightened reality which is a text edited to create meaning from hyperreality which is a media product that is scripted, and simulacra which is a representation of something that actually does not exist but represent to be so. He claims people prefer to live in simulations. Postmodern media text can be classified as heightened reality or hyperreality where editing is used to create meaning or the text is scripted but made out to be real, an example is the 2020 movie "Borat Subsequent Movie Film" by 2 by 4 Studios which mixes heightened reality and hyperreality, the movie features a scripted character played by Sacha Baron Cohen interacting with people to catch their unscripted reactions which is edited and cut with commentary added over them at times.  P...
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Post Production Editing

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 This blog was taken from my teammate Angelo's blog as he was entirely responsible for editing https://angelo-regentsmedia.blogspot.com/2023/03/music-video-post-editing.html Music Video Editing First, before anything I imported the ‘Ghost Town’ Audio into Hitfilm ( My editing software ) I named it appropriately  I lowered down the volume to not make it too loud I started importing files we have on the drive By using the ‘import’ button at the top left corner, I imported the videos to Hitfilm I Edited the videos by cutting them into pieces ( By using the clipping tool )  and finding the best scenes to use for each part, Following the storyboard. I also used jump cuts on appropriate beats to show time leaping forward.  I experimented using the letter box in the music video, But It didn't sit right for me to use it so I removed it.  Done with the first few scenes, I imported the next videos for our next scene. Which was the football one.  Like before I edited ...
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Media Theories (Not Done)

  Theory Theorist Definition (60 words) Case Study (60 words) Media ownership / regulation Phenomenon of Media Consolidation where fewer and fewer firms are owning media firms in different sectors (ex.news and entertainment) allowing for diversification spreading risk , to offer better products and ability to reach greater audience but lead to lack of local news & biased reporting Horizontal integration in means they take over firms in the same sector, Vertical integration means taking over firms in different sector or stage of production like distribution (animation studio taking over news network & magazine) Disney’s crusade of horizontal integration starting with Pixar in 2006 and following with other studios like LucasFilm allowed the to feature their IP in their media products such as Wreck it Ralph 2  which features characters from Lucasfilm’s Star Wars allowing for fan service while being able to attract a larger audience (Star Wars fans). Synergy Synergy is mut...
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