PROJECT PROGRESS WEEK 5

I have decided to dedicate my advertisement to Old Spice shampoo after having discovered Terry Crew's advertisement campaign.


RESEARCH

Shampoo is often purchased by middle aged males between age 28-45

Old Spice Shampoo has tight competition but its nice of "men's shampoo" has not utilized comedy in advertising.

Candidate stars for the advertisement shall be 


Danny Devito, strong points: many are familiar with his movies in this age group, his age is older than theirs and since he is male he resonates with the audience.


Nicholas Perry is popular with the young audience, may allow Old Spice to gain a younger market? 




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