Essay Draft

CONTENT

1. My advertisement has decided to break stereotypes and subvert expectations by casting Danny Devito, someone who would not be considered attractive which juxtaposes other shampoo advertisements that may cast someone like Chris Hemsworth (O'real did).

The middle aged audience might see themselves in Danny Devito, where they feel that they are no longer as attractive or "cool" like when they were young and now resemble Danny Devito, this perception of Devito and presenting him as cool 

2. The audience see themselves in Danny Devito and the effect of Star Appeal will make it easier for the audience to get the message the advertisement conveys , Danny Devito's style of outfit which consists of a polo shirt with stains and cargo pants which often in humor is labelled "dad pants".

The advertisement will be maximally exposed to the audience if aired on TV between 12 and 1 pm  and after 5pm in order that the this demographic that is mainly active in the workforce will catch it during their lunch breaks or after arriving home from work. spread on Old Spice 

3. I have learned to use camera angles, movements, and even references to conve a notion, my visualization skills have improveddue to the usag eof a sotoryboard.
As time passed the concept, certain shots and entire scenes were changed, for example Danny Devito was supposed to wear a cool suit which was changed to a polo shirt to create the effect of Binary Opposite with the "cool guy" character Stylish vs not stylish, Comfort vs Style.  The removal of the bathroom scene and the direct leg shot allows viewers to have questions in their head such as how Danny Devito got the blond hair other than showing old spcie directly.

4. I was able to organize my visions and multiple drafts thanks to technical tools such as Sane.com's thoughtspaces meanwhile Blogger.com was a convenient way to track progress and have comments criticize it ,Youtube has been a large part of my source of inspiration where i was able to view to reference Saturday Night Fever opening scene.












 

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