Brand Identity for Vite Ramen

I have chosen to review Vite Ramen, a series of nutritional instant noodle concocted by the twin brothers Tim and Tom Zheng in Sacramento California with the help of crowdfunding.

Who is your best customer?

Young people especially students and office workers who have little to no time.

How does your product or service benefit your customers?

Marketed towards people who want to spend little for a healthy meal where 9 packs cost $40, allows for those who want to eat Halal to have a fast access meal.

What are your strengths?

Cheap, Accessible anytime as the online store is open 24/7, halal & kosher, & offers 27 bioavailable vitamins and minerals.

Who is your competition?

(Internationally) Nong-Shim, Mr Noodles, Indomie, Lucky-Me 

How is your business different from competitors?

Vite Ramen sells online and in bulk to customers and retailers while its components are healthier than the rest, its packaging is made of recycled materials and they have certification from the Sustainable Forestry Initiative.

What is your brand voice?

Vite Ramen's voice is fun and innovative as its advertisements are always over the top but never strays far from their product while emphasizing all of their products benefits and aspects that competitors might not have.

How do you want customers to describe their experience?

A customer will describe the experience of purchasing Ramen from the website as convenient and the part where they make it may be fun as their packages contains puns, personal messages per request, or even illustrations from social media figures they are sponsored by.