https://www.youtube.com/watch?v=UYoa64x59g4
Hi mr please dont grade still due date still want to make edits
Media Language
The usage of the product (electric cars) is barely shown for 10 seconds throughout the 90 second advertisement in order to make itself stand out from other brands whose car commercials mostly consist of showcasing the product and its strengths sometimes comparing it with other products in the market, this might work in attracting the target audience namely new car buyers which according to data are around 40 and 50 thus might not find such commercials boring, but since they are confronted with multitudes of advertisements with the same format they might blend in together or even be quickly forgotten, thus in this case General Motors utilizes visual gags and comedy to set an unserious tone which is still enjoyed by an older demographic.
Representation
The advertisement tries to impose the view that General Motor's electric vehicles are a bullwark against climate change and is to be seen in a favorable manner.
This is shown in the gag where the Austin Power Villains feel threatened by the fact that they are no longer the number one threat to the world despite their efforts only to discover that they have been taken over by climate change at the first place, thus they spring into action to combat climate change to retake their number one spot by "going all electric" which brings us to the scene where they use the actual product namely electric cars.
The attempt to put General Motor's product in a positive light and brand it as environmentally friendly is further reinforced when one of the characters suggest Dr Evil to try General Motor's new Ultium Platform (Technology used to power electric vehicles) to reduce tailpipe emissions to which Dr Evil responds "I'm sorry am i no longer Dr Evil , I'm Doctor Good now?" where Dr Evil's known status as an antagonists in media is juxtaposed with the product to present General Motor's technology as "good".
Audience
The people who watched the advertisement namely adults around 30 and 50 years old should be young enough to have seen and or even been fans of the Austin Power movies released between 1997 and 2002, the decision to casts Mike Myers into his old role as Dr Evil was a clear attempt to attract people who liked or are at least familiar with the Austin Power movies while additionally but not mainly attracting fans of Mike Myer's other works such as that in animation (He was casted as the VA of Shrek) and other movies where he is casted such as Wayne's World (1992).
In the advertisement the usage of people's familiarity of Mike Myer's character's malevolent nature is used to create a binary opposite to the product's more benevolent nature , since people see Dr.Evil disgusted at the idea of using electric vehicles and its associated technologies they are able to identify it as a force for good unlike Dr.Evil.
The advertisement was made for TV namely it was to be shown during the Superbowl event in the US, the usage of comedy and star appeal is an attempt to make sure that the advertisement would not appear as "Some Other Advertisement" on the Superbowl which allows for long time spans at times reaching 2 minutes thus allowing for General Motors to concoct an advertisement with well constructed jokes between characters playing with their already established chemistry from the film series which resonates the target audience like inside jokes, this buildup in humor is only allowed with such a long time span allocated by the Superbowl format.
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